SUMMARY


Overview

DVmobile helped to execute the next level in marketing for Toyota by integrating image recognition and scalable plugins in a Shopping Tool mobile app. Several partnerships and brand viral experiences resulted from this unique marketing approach.

 
 

 The success of this collaborative project with Spyderlynk LLC attracted the attention of other brands, who contacted us to implement SnapTags into custom apps for iOS and Android. 


Features

People interested in buying a Toyota car would scan SnapTags on magazines or orther print media or barcodes pasted on the cars' windows using the "mLot™" feature in their Shopping Tool app. Specifically, mLot™ enabled users to scan Vehicle Identification Numbers (VINs) for new Toyota vehicles and pull vehicle information directly onto their mobile device, making it easier to request a quote and keep specific vehicle details on their phone.

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Key Features

  • SnapTag Reader
  • Barcode SDK
  • Interesting data storage for users' convenience
  • Support for hundreds of vehicle models and versions

Impact

Bridging the gap between paper and digital is as relevant today as it was in 2010 when this app was released. This was one of the first efforts of using cutting-edge mobile technology to erase the boundaries of the physical and digital worlds for easy, quick and convenient interactions.

 

 

Since then, DVmobile has been a leader in the implementation of emergent technologies to offer users new ways of interaction to improve their quality of life.


Resources

 
 
 
 

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