Glamour is a women's magazine published by Condé Nast Publications. Founded in 1939, it reaches a subscription audience of 1,411,061 readers in the United States. Its circulation on news stands is 986,447.
Glamour Magazine launched the "Friends & Fans" iOS and Android apps, built by DVmobile, that integrated SpyderLynk LLC's SnapTag scanning functionality.
Seamless interaction with Social Media was a huge priority for Glamour. The app could play videos, and would create location based messaging and interaction in the Glamour Reader community. Most importantly, readers could shop within the app, save items and make purchases. The app design (i.e. look-and-feel) immediately translated with the style expected of Glamour.
The September 2011 Mega Issue of Glamour was filled with 40 SnapTags on every kind of recommended product including the cover, which featured Rihanna. Scanning the cover's SnapTag took readers to Facebook where she answered their questions.
Glamour knew that they would have to be just as mobile as their readers - they asked us to create a custom mobile app for iOS and Android that would allow users to shop, play, share, and of course be stylish.
- SnapTag scanning
- Seamless interaction with Social Media
- Location based messaging
- Save items and shop within the app
The app was so successful it was used in collaboration with CO Bigelow for a pop-up store during Mercedes-Benz Fashion Week. The promotion was designed to be a true cross-platform for the retail experience, allowing users to shop for their favorite products, receive custom incentives, and share on social media, by liking on Facebook and tweeting.
Creating cross-platform networking brings new value to the trusted medium of print and new unique ways to incentivize users to engage in digital media and retail that has seen unprecedented sales and viral campaigns.
• "One of our main priorities is around the mobile and social shopping experience and for this project, we partnered with Glamour to create the Mobile Taxi Shops"
- Marc Speichert - CMO of L'Oreal USA
• "It is fantastic to see innovations that bring practical solutions to our busy lives"
- Petra Němcová - Glamour Supermodel