IoT Scenarios for Business

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IoT is taking the business world by storm, with billions of sensors (aka connected things) redefining how businesses operate and connect. In the coming years, virtually every industry you can think of – from utilities and transportation, to healthcare and manufacturing – will be investing in IoT. In fact, according to a recent Forrester survey of infrastructure and operations executives:

  • 19% are using IoT already
  • 28% plan to adopt IoT usage in the near future

With all this expected growth, let’s look at some scenarios of how IoT can be deployed across a variety of business cases:

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Home SecuritySmart panels for home security can allow customers to lock doors, turn on cameras, and arm/disarm security systems all through a smartphone. These IoT devices also allow security providers to offer lower cost options and, in turn, the opportunity to reach new markets that previously would not have considered home security.

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Hospitality – If you’ve ever been lost looking for your conference room at Las Vegas’ Mandalay Bay or Hilton’s Hawaii Village, you understand the importance of a good hotel map. In fact, some of today’s most innovative hotel campuses are taking the hotel map to the next level. Using way-finding apps that combine GPS and beacon technology, advanced hotel campuses can help guests and conference attendees navigate hotel properties with indoor positioning and directions. As a result, guests have a better user experience, and hotels have a clear differentiator to offer conference planners.

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Product Manufacturing – There are many examples of how sensor-enabled parts and devices can help manufacturers identify products, troubleshoot issues, and perform software maintenance. In this regard, IoT makes sense for plane engines and cars – products with a large assembly and a lot of moving parts – but what about something more everyday? It turns out that IoT is even making our kitchens smarter. For example, sink faucet manufacturers are beginning to network their faucets and spigots so that faucet data can be viewed and analyzed for maintenance issues.

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Sport & Leisure – Imagine this: you’re at The Masters and you don’t want to miss Jordan Speith tee off at the 11th hole, Dustin Johnson at the 7th, and Rickie Fowler at the 15th hole. IoT can help you make all three. In fact, prominent golf tournaments are using IoT to track golf carts so that golf enthusiasts and tournament attendees can track their favorite players on the course through a smart phone app.

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Construction Inventory Tracking – Knowing exactly where valuable tools and equipment are in real time can be key to a successful construction project. IoT can help construction companies better manage and track valuable assets through Bluetooth Low Energy (BLE) beacons that can be placed anywhere and moved easily from site to site. Also, construction sites don’t always have the best connectivity because they can be underground, indoors, etc. Beacons are a great way to track assets in areas where GPS and other locator technologies don’t work.


As you can see, IoT has vast implications for how companies do business and provide better user experiences for their clients. Now that we have a good idea of what IoT is and how it can be deployed by organizations, we’ll turn our attention to IoT ecosystem design. Next week, we’ll discuss the edge of IoT – the hierarchical process of gathering, interpreting, and applying IoT data for measurable action. Join us then!


 
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Jamie Murphy

Marketing genius, busy mama, & strategy wiz.

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