Harvard Business Review: the Case for Continuous Digital Innovation & Improvement

“The ability to continuously enhance and overhaul online products is already separating the winners and losers among internet firms. Increasingly, it will affect the fortunes of every firm that must have successful online offerings.”

HBR’s recent article from Brad Power is a compelling case for the imperative for digital and non-digital companies to adopt the LEAN DevOps culture already embraced by the DVmobile team.

continuous delivery pipeline

Power points out that companies who originated in the digital age - “digital natives” - face similar challenges to those trying to adapt their traditional business models to the digital environment. Both segments alike face competition from newcomers who are able to leapfrog existing companies by leveraging newer technologies or sharper User Experience features, such as a more intuitive mobile User Interface.

The solution? Continuous innovation.

  • OWNERS OF TESLA CARS CAN GO ONLINE TO UPGRADE THEIR CAR'S PERFORMANCE.
  • GOOGLE RUNS HUNDREDS OF MILLIONS OF TESTS EACH DAY ON UPDATES TO ITS ONLINE PRODUCTS.
  • ETSY CHANGES ITS WEBSITE MORE THAN 25 TIMES A DAY.

Continuous innovation begins with small teams, working to deliver discrete product functions. Product managers work closely with technical teams to monitor KPIs and deliver real-time user feedback, so that iterative improvements can be delivered rapidly. Automated testing improves efficiency, and limited release of new features to a select group of users enables the execution of Lean experiments while minimizing overall risks, as errors can be quickly rolled back without significant impact on the user experience. IoT technologies are key to this improved end-user experience, as updates can be pushed to connected devices from the Cloud.

Benefits of continuous innovation are rapidly accelerated speed-to-market of products and product updates, reduced costs and risks, and greatly enhanced customer relationships as products are constantly improved.

Want to learn more? Download the whitepaper to see how DVmobile leverages DevOps to provide Continuous Integration & Continuous Delivery to help our clients do more, faster, better.


lauren berv

Lauren Kenney

Digital Alchemist at DVmobile, hot salsa lover, and automation expert.