The Dallas Cowboys is a popular National Football League (NFL) team. They offered their fans an interactive stadium experience using digital tools, including a mobile app.
DVmobile collaborated with Spyderlynk to incorporate the SnapTag scanning feature into the app. Other major parties involved in the development were Yinzcam and AT&T.
Along with typical sports fan app features like news, schedule and statistics, the Dallas Cowboys app allowed fans to scan SnapTags in their tickets and other locations throughout the venue to participate in contests, receive promotions, buy merchandise, and interact with their favorite team in ways they had never done before when attending a game.
All of these features together offered Cowboys' fans a unique and engaging experience in and out of the stadium that offered an insight into new ways of how sports franchises can interact with their fans.
- Image recognition
- Store integration
- SnapTag scanning