When it comes to building a new product, code is just the tip of the iceberg. The bulk of product development lies under the water.
DVmobile has deep expertise helping clients navigate through all the factors that make up a successful product – not just the ones that are obvious. Through our product development process, we become an extension of our client’s team, fully immersing ourselves in the motivations and market demands of end users, internal stakeholders, and the organization as a whole. As a result, we’re able to deliver quality solutions quickly and reliably. Read on to learn more about our approach:
No matter how beautifully designed or well-promoted a solution is, it will never be successful if it doesn’t meet the needs of its users. That’s why persona analysis is one of the first steps in our product development process. Here we leverage the principles of design thinking to empathize with the needs, wants and feelings of end users. We carefully sift through requirements and use cases to establish a clear map of the customer experience journey, underscoring what’s most relevant to key personas and using that data to build effective, resonant user experiences.
After we understand the personas of the end users, we can begin to create user stories that describe the features each persona might need or want from the product. What’s key is that these stories are from the user’s point of view. They’re written in specific way and designed to reflect the true usability needs of target personas. And it’s another example of how DVmobile adds the “human factor” to the process of developing software features and requirements.
Our pragmatic approach to product development is rooted in the real market needs and drivers of our clients' business. We engage at the strategic level to understand our clients' market landscape and help them develop short- and long-term plans to compete more effectively. As a result, we’re able to deliver products that meet genuine needs, address emerging trends, and provide distinct competitive advantages.
We have deep design experience that helps bring product features to life through wireframes, mock-ups and prototypes. This enables our partners to more effectively circulate design comps for stakeholder feedback. It also allows our clients to have a very clear understanding of how features are being designed, eliminating confusion and misinterpretation and allowing for a much more streamlined development process. Our Design approach has also clearly contributed to bottom-line savings, as development churn is expensive--so getting it right in the Design stage can save big bucks!
We believe the best test for successful software is to get it into the hands of real users as early as possible. That’s why we recommend the Minimum Viable Product (MVP) approach. Developing an MVP is like putting a down payment on a fixer upper. You know it’s not the final solution, but as you iteratively make improvements, the house starts to look like a home. It’s the same in product development. We launch with minimal functionality--that adds clear business value. As we incorporate feedback and learning back into the product, the product starts to flesh out into an increasingly polished solution. When developed and scaled correctly, an MVP can offer incredible insights that help create a more successful product. Learn more about our approach to MVP development here.
Curious what your MVP could look like?